What I Look For in a CMA
- Recent sold comparables
- Active & pending competition
- Days on market trends
- List-to-sold price ratios
- Price-per-sqft ranges and outliers
- Micro-location factors
- Condition & upgrade adjustments
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Choose the approach that fits your goals — Full Marketing for maximum exposure, or Private Sales for discretion, speed, and fewer showings.
On‑Market Strategy: Maximum Exposure
- MLS distribution & syndication
- Zillow, Redfin, Realtor.com exposure
- Targeted social media marketing campaigns
- Open houses & private showings
- Email outreach to buyers & agents
- Strong showing feedback loop + weekly strategy updates
Property Preparation
- Professional cleaning & decluttering plan
- Light repairs and curb appeal enhancement
- Staging consultation (as needed)
- Professional photography (and drone imagery when appropriate)
Pricing + Offer Strategy
- Pricing based on comps, competition, and current buyer demand
- Clear net sheet expectations (closing costs + seller proceeds)
- Offer timeline strategy (review date vs. first-come)
- Contingency + financing review to reduce fall‑through risk
Negotiation + Communication
- Offer comparison and net sheet breakdown
- Counteroffer positioning
- Appraisal & inspection risk management
- Step‑by‑step guidance through escrow
Private Sales: Privacy & Discretion
- Avoid public listing photos and open houses
- Keep the sale more confidential from neighbors
- Ideal for sensitive situations (divorce, probate, pre‑foreclosure)
- Curated buyer outreach (qualified buyers only)
Convenience & Speed
- Sell as‑is (no repairs or staging)
- Fewer showings
- Flexible closing timeline
Certainty
- Cash buyers (when available)
- Fewer contingencies
- Lower risk of the deal falling through
Testing the Market
- Quietly gauge buyer interest
- Avoid public price reductions
- Maintain exclusivity while exploring options